How Social Media Can Save The Newspaper Business.
On Tuesday, I gave this presentation at the NAA MediaXchange. The topic was how social media can be used to generate revenue for newspapers. I think it can do more than that. Putting Social Media To...
View ArticleVideo From THE CONVERSATION: Attracting Audiences Through Social Media
Here’s the full video of me and awesome panelists Arin Crumley (FOUR EYED MONSTERS), Jason Spingarn-Koff (LIFE 2.0), Ryan Werner (IFC), and Nina Paley (SITA SINGS THE BLUES) at Scott Kirsner’s THE...
View ArticleHow To Catch Me At Advertising Week 2010
Here’s an up-to-the-minute of what I’m either speaking at or attending during Advertising Week 2010 in NYC from 9/27 – 10/1. Want to meet? Just send me an @reply on Twitter (@ischafer). Tweet
View ArticleWatch Deep Focus’ Social Media Week Panel Here.
At 3pm on Monday, 2/7, I’ll be moderating an official Deep Focus panel called Participation, Aggregation, and Criticism in the Digital Age. My panelists will be: Jonah Peretti, Founder of BuzzFeed and...
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It’s The End Of Ad Inventory As You Know It.
This morning, I gave this presentation at the IAB Annual Leadership Meeting in Palm Springs, CA. I watched the fantastic documentary Inside Job, and decided to blow a few whistles myself (Matt Damon...
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Marketing Engagement With Me & Mitch Joel.
I recently had the pleasure and honor of spending some (recorded) time with one of marketing’s & advertising’s tech & social media luminaries, Mitch Joel. We’ll both be speaking at Media...
View ArticleWatch My Session From Mashable Connect 2011.
Here’s video of my appearance at Mashable Connect 2011 last month, and a very special interview with Mashable’s own Todd Wasserman. Tweet
View ArticleMy Panel at Digiday: Social 2011
In case you missed it, here’s the full stream of my panel with the inimitable Reggie Bradford (Vitrue), Stephanie Agresta (Weber Shandwick), and Ari Osur (Forrester). Watch live streaming video from...
View ArticleWhat You Can Learn About ‘Real-Time Marketing’ From David Byrne, Thom Yorke,...
Or, ‘Why Real-Time Marketing Is Actually Just All About Social & Mobile Convergence’. Delivered at Delivered at Chute’s Visual Revolution Summit on 12/5/13. Tweet
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